Tips for Using Social Media Sites to Promote your Business
Much has been written on Blog about Social Media Strategy. One thing that often gets overlooked in all of the
detail is a more general approach to social media sites to promoting business
by businesses and entrepreneurs.
After
analysing hundreds of businesses and
social media strategy within my short experience, I have dwindled it down to
seven super important social media tips that businesses and entrepreneurs
should consider on their way to promote your business.
1. Contribute, collaborate, inform, educate but do not sell. Social Media marketing is different from paid advertising. Rather
than taking a sales approach (i.e. directly promoting your product), instead
consider how you can help and inform your target audience. For example, try to
deliver useful and credible information that will help build your reputation
and customer relationships.
2. Create high quality content. Whether
you are part of a social networking site, have established your own blog, or
are contributing to a blog, you need to develop interesting and high quality
content. What information will your target audience find helpful?
3. Start with Small Steps and Build on Your Success. You can get a feel for how social media sites work by commenting
on other blogs, or setting up your own blog. If you have a service based small
business you can try “Yahoo! Answers”. This website provides a way for you to
share your knowledge with people who are looking for that specific information.
4. Leave your name and URL when you comment on other blogs. This will help drive traffic to your website, particularly if you
have provided useful or interesting information.
5. Consider video and/or photo sharing. If you are handy with a video camera you may want to consider “how
to” videos or tours of your business. These videos can be shared on appropriate
social media websites (e.g. YouTube). You can also take photos of your products
and share these photos with people who are interested (using for example,
Flickr).
6. Join online groups or mailing lists that are related to the products
and services you offer. Connect with these groups
and offer information and assistance.
7. Understand how social media websites work. These sites are all about connecting
and collaboration. Adopt a collaborative, helpful approach and be an active contributor.
These sites generally have rules against aggressive sales tactics.
Social media works best when there are real people, with
genuine intentions and quality content behind each and every profile, tweet and
tag. If there is an automated system in place, the value and engagement drop
significantly.
The tips I have
mentioned are excellent tools which I suggest to umpteen businesses and
entrepreneurs to promote your business and to build trust with your audience
because they provide factual information, and they present you as a leading
authority in your space on the tip of the digital world.
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