How do you feel when people share your social media
posts?
Awesome, right?
Really, leveraging social media sites is a skill. And
like all other skills, it requires a little strategy and a lot of practice to perfect.
We all want
to be the go-to person with the latest news, the most intriguing viral content, or the
best hidden gems followers wouldn’t have found otherwise.
Here’s a roadmap to leveraging social
media networking sites which can be accessed through few tips discovered
through my experience.
Tips
for Leveraging Social Networking Sites
|
· Interaction and information sharing
are key features of these sites. Do not use blatant or aggressive marketing
techniques. Do not spam – do not send messages in bulk. Communicate to
individual users.
|
· Create a profile about yourself and
your products or services in an unobtrusive way. Include links to your
website. Make your profile keyword rich with keywords from your topic.
Remember you need to use a soft sell approach.
|
· Your signature should include your name,
website URL, tagline or short mission statement, and other contact
information.
|
· Find quality connections. Think
about your target audience and the types of people you want to connect
with. Social networking sites often allow you to search for connections by
age, gender, geographic location, interests and so on. When you find a new
connection, look for additional connections in his or her network.
|
· Once you have found potential
connections ask them to become part of your network. You can do this by:
sending a friend-request, posting relevant and interesting comments on
their pages, returning comments on your page with relevant ones on the
commenter’s page, and when contacting someone, sending a private message
and leaving a comment on her or his page.
|
· Make sure other possible
connections can find you. Make your page appealing.
|
· Update the content on your page
regularly.
|
· Set time aside to respond to other
people’s comments.
Creating a great social media presence isn’t only about
showing the value of your product or service to your audience. It’s about
connection and experiences.
Writing the post that will get attention and clicks on
LinkedIn is much different than what works on Facebook, which is
dramatically different than what works on Instagram, Snapchat, or Twitter.
So I propound those tips which results in more desirable profits than
expected.
|
|
Comments
Post a Comment